The different levels 

• Basic Level – Calling & Playing Outside
• Level 1 – Smart & School (approx. ages 11–12)
• Level 2 – Chat & Connect (approx. ages 13–14)
• Level 3 – Share & Explore (approx. age 15 and up) 

Parents download the application from the Google Play Store onto their child’s phone and complete the installation together. Once installed, Startphone takes over the Android phone’s interface and settings, transforming a regular smartphone into a Startphone. 

Tisha van Lammeren, CCO Mass Market at Odido: 
"Many parents experience a first smartphone as a difficult step, while at the same time recognising that their child can hardly participate socially without one. That is why we do not believe in either banning smartphones altogether or giving unrestricted access. We believe in guidance. With Startphone, we help parents and children use a first smartphone responsibly together and make agreements that fit a child’s stage of development. Step by step, in a way that is realistic for everyday family life. At Odido, we believe technology should help people move forward. That is why we want to do more than connect families – we want to support them in the choices that come with growing up in a digital world." 

Available to every family 
To make the solution accessible to as many families as possible, Startphone is not linked to any subscription or mobile provider. Anyone in the Netherlands with an Android smartphone can use the application free of charge. It also works on older devices that may already be sitting unused at home. 

Startphone is available from today via the Google Play Store. More information can be found at startphone.nl. 

Startphone was officially launched today during an event at Nieuwspoort in The Hague, attended by policymakers, civil society organisations and researchers.
Photo (left to right): Tisha van Lammeren, Gerdine Keijzer-Baldé, Ina Koning, Wouter van den Bos.

Today, Odido has published a series of videos featuring CEO Søren Abildgaard addressing the cyberattack experienced in early February. The videos, alongside a detailed FAQ about the incident and Odido’s response, are now available at the Odido website.

Søren provides a transparent account of what happened, the lessons learned, and the concrete steps Odido is taking to further strengthen its defenses against the always-evolving cyber threat landscape and protect customers moving forward.

As part of its ongoing response, Odido has announced four key commitments:

• To continue to invest in organizational capabilities to ensure Odido’s defenses stay up-to-date with the increased sophistication of cyber threats;

• To continue to offer complementary security measures for customers over the coming months, including the "Check je gesprek" solution to verify legitimate Odido communications, and access to the F-secure digital security service. Odido will also maintain emergency support lines for customers at risk and special care lines for customers over 65;

• To continuously strengthen Odido’s data security and retention practices;

• To learn from this experience: Communicating openly with customers and sharing learnings to help protect against new threats from cybercriminals.

Søren Abildgaard said: "I deeply regret that this happened and promise to learn from this experience. Our first priority has been, and remains, trying to support our customers as best we can. We are in no doubt that there is more to do to address concerns, improve as an organization, and earn back trust as we move forward.”

“We’re on a journey; these commitments and the steps we’ve taken thus far are just some of many to make sure Odido is a safer, more resilient place for you and your data.”

Customers seeking to learn more about the incident can refer to the Odido website, where the most up-to-date information has been shared. Customers can also continue to call, use the internet and watch TV safely.

Odido has implemented two changes to its Supervisory Board. Thomas Crewe joined the Supervisory Board as of 23 January 2026, succeeding Gonzague de Lhoneux, who stepped down. In addition, the Board was expanded on 1 February 2026 with the appointment of Hans Ploos van Amstel as chair audit committee. 

Thomas Crewe is a principal in the Technology team at Apax Partners LLP, where he has been based in London since 2015. Prior to joining Apax, he worked at The Boston Consulting Group. Thomas studied Economics and Management at the University of Oxford and earned an MBA from Stanford University Graduate School of Business.

Hans Ploos van Amstel brings extensive international experience as a chief financial officer across both public and private organizations. He currently serves as executive chairman of the board of directors at Recover, a sustainable textiles company. Previously, he held CFO positions at Partners Group, Adecco Group and COFRA Group, and served as global CFO of Levi Strauss & Co., following senior finance roles at Procter & Gamble.

With these appointments, Odido strengthens its Supervisory Board with additional expertise in technology, international financial leadership and corporate governance, supporting the company’s continued development and strategic direction.

Instant internet access abroad within three minutes, no subscription required

SimWallet, Odido’s eSIM app, is expanding and going international. The app is now available for use in the Netherlands and in more than 140 countries. With SimWallet, users can access mobile internet within three minutes in the Netherlands and abroad, without the need to take out a subscription, regardless of whether they are Odido customers or not. With the expansion of the SimWallet, Odido not only offers greater freedom of choice and flexibility for users in the Netherlands and beyond, but also strengthens SimWallet’s position in the rapidly growing eSIM market.

Following a successful launch in the Netherlands 
In April this year, Odido introduced SimWallet to the Dutch market, enabling anyone, even those who are not Odido customers, to connect to the Odido network. The new expansion of SimWallet now also makes it possible to get online in 140 other countries through a single app. This is ideal, for example, when users are on holiday or on a business trip, or when temporary internet access is needed for a tablet, smartwatch, or another eSIM-enabled device. In the Netherlands, SimWallet uses the Odido network; abroad, SimWallet works with multiple roaming partners.

“With SimWallet, we’ve seen in the Netherlands that people don’t always want a subscription, but they do want immediate access to the internet, sometimes for a day, sometimes for longer. This shows once again that things can be done differently in the traditional telecom sector,” says Tisha van Lammeren, Chief Commercial Officer Mass Market at Odido. “We started in the Netherlands on purpose to assess this need, and it proved strong. That demand does not end at the border. That’s why we now offer international bundles with SimWallet for everyone, including non-Odido customers, who want to decide for themselves when and how to use the internet abroad.”

By expanding SimWallet beyond the Dutch border, the app meets the growing demand for staying connected outside the Netherlands. The market for (travel) eSIMs is expected to nearly quintuple by 2030. With SimWallet, Odido takes a new step towards its ambition of showing that things can be done differently, while strengthening the telecom provider’s position in both the national and international eSIM markets.

This is how SimWallet works 
The SimWallet app gives everyone easy access to the internet. Users can choose a data bundle for a day, a week, or a month. Thanks to eSIM technology, no physical or digital SIM card is required, and could be installed on any device that supports this technology. On a phone, the eSIM can be installed directly from the app. Activating a SimWallet eSIM on another device is done via a QR code. By scanning this code, the eSIM is activated, giving that device access to Odido’s mobile network or to the mobile networks of roaming partners.

The SimWallet app is available in all major app stores and can be downloaded for free. Users pay per bundle (depending on the duration, amount of data, and country) and are not tied to a subscription or any other obligations.

Rates
Prices depend on the country where the user is located. In the Netherlands, the rates remain the same, for example, unlimited data is available for €2.50 per day. For popular (holiday) destinations, such as Thailand, SimWallet customers pay €3 per day for 2 GB or €10 for 10 GB, valid for 30 days. In the U.S., these rates are €4 and €15, respectively. A complete overview of all rates can be found in the SimWallet app.

Set your own limits 
With Bewust Online, all Ben customers can easily set limits on out-of-bundle data usage via the app or the ‘Ik Ben’ environment, both within and outside the EU. Bewust Online is enabled by default, so existing and new customers don’t need to take any action unless they want to adjust their limits. Limits can be adjusted at any time, which is useful if you suddenly need more data while on the go or prefer to stay offline during a holiday. An SMS warning is sent when 80 percent of the set limit is reached. At 100 percent, data traffic is automatically stopped. Bewust Online replaces ‘MB Pause’ and ‘Internetlimiet buiten de EU’ and is available free of charge to all customers.

Significantly lower rates
Since the end of November 2025, Ben customers in the Netherlands and the EU pay just €0.01 per MB for out-of-bundle data (€10 per GB). Outside the EU, the rate has been reduced to €0.02 per MB (€20 per GB). In countries such as Thailand, the United States and Turkey, this represents a reduction of more than 99 percent.” As is already the case for Odido and Simpel, data traffic on the North Sea via Tampnet will now also fall under ‘Roam Like at Home’ for Ben customers. This puts an end to high roaming charges at sea.  "With Bewust Online, we are making mobile data usage fairer, simpler and more affordable, wherever you are. Customers remain in control and will never again be caught off guard by high costs,’ said Tisha van Lammeren, CCO at Odido."

Bewust Online has been active since 1 December and can easily be adjusted via ‘Ik Ben’ (web) and, following an app update, also in the Ben app.

Multi-year partnership marks next step in Odido's digital strategy

Odido today announces a long-term partnership with Wipro Limited, a leading AI-powered technology services and consulting company. Together with Wipro, Odido will work over the coming years to further modernise its entire digital and IT environment. Using Wipro's AI solutions, Odido will streamline its processes, increase operational efficiency, and develop new innovations to improve the customer experience and satisfaction of both consumer and business customers. This partnership fits seamlessly within Odido's broader strategy to make technology more human.

Technology that makes life more human
Within the partnership, Wipro will support Odido in the large-scale modernisation of its digital and business-oriented IT environment. AI platforms will be implemented that offer advanced capabilities for self-service, incident management, and operational efficiency. Wipro's conversational AI chat solution will, for instance, provide faster and more personalised support through multilingual, contextual, and interactive capabilities. By leveraging these AI-driven technologies and design-driven innovation, systems will be streamlined, tasks automated, and space created for continuous improvement. With this agreement, Odido takes an important step towards its digital future.

"At Odido, our goal is to make technology more human," says Robert Purdy, Chief IT Officer at Odido Netherlands. “This applies not only to the products and services we launch, but also to how we organise, maintain, and optimise our internal processes. The partnership with Wipro helps us take the next step in this journey and elevate our customer experience to a higher level.”

Graziella Neuvéglise, Managing Director Western Europe at Wipro Limited, says:
“The partnership with Odido demonstrates how we can add value through smart operational processes, agile development, and a future-oriented IT strategy. Together, we are working on a clear roadmap, optimising processes, and ensuring that technology better aligns with Odido's business objectives. By deploying our unified suite of AI-powered platforms, solutions, and transformative offerings, we are not only modernising the IT infrastructure but also helping to deploy technology in a way that drives growth and puts the customer at the centre. This partnership is focused on sustainable innovation in a rapidly changing digital environment.”

The partnership with Wipro marks a fundamental step in Odido's digital strategy: from maintenance and optimisation to continuous innovation. With this approach, Odido can adapt its systems more quickly to changing customer needs, while operational costs decrease and service quality continues to rise.

Odido, proud partner of TeamNL, is excited to announce a partnership with speed skater Jutta Leerdam. From this season onwards, the Odido logo will appear on Jutta’s black competition suit as well as on TeamNL’s international competition suit. In the lead-up to the Olympic Winter Games in Milan, and throughout the qualification process, Odido and Jutta also aim to inspire others to follow their own path 

A conscious choice to follow your own path. 
In May 2024, Leerdam made a bold choice: returning to coach Kosta Poltavets, with whom she had previously won the world title in the 1,000 meters. A conscious step towards her ultimate goal: the Olympic Winter Games in Milan 2026. It was also a reminder that real success is built on the people you surround yourself with; the team behind every champion. A message Odido has previously highlighted in campaigns, including those with multiple Olympic champion Sifan Hassan. 

“At Odido, we look at the human side of sport, because we believe in the power of connection,” says Søren Abildgaard, CEO at Odido. "Jutta dares to think differently, not because she has to, but because she consciously chooses to surround herself with people who truly believe in her and help her grow. People who choose their own path and dare to stand out deserve our full support. That’s what Odido stands for. That’s why we stand behind Jutta and the entire TeamNL.” 

More than performance alone 
Leerdam doesn’t just excel on the ice. She also uses her voice to break taboos in elite sports by openly sharing her experiences, such as the impact of menstruation on her performance and her history with body weight. By showing vulnerability, she becomes even stronger and paves the way for a new generation of athletes who don’t have to choose between authenticity and top performance. 

Jutta Leerdam about the partnership: “Because of the people who stand behind me, I can make the choices that help me grow and become better at what I do. That’s exactly what this partnership with Odido represents for me; the power of connection. It truly warms my heart to know that people feel inspired by my story. To see them dare to follow their own path and realize there’s another way. I love that Odido fully embraces that as well.” 

It can be done differently 
For Odido, top athletes like Jutta Leerdam embody the brand’s promise: “It can be done differently". It’s the belief that you don’t have to follow the beaten path when you know what works for you. That trust in your own choices, and in having the right people around you, is what leads to real progress. 

Inspiring the journey to Milan 
The partnership goes beyond having the Odido logo on the suit. In the lead-up to the Olympic Winter Games in Milan, and throughout the qualification process, Odido and Jutta aim to inspire others to follow their own path. How this will take shape will be revealed by Odido in the coming months. Previously, Odido launched remarkable campaigns and portraits featuring ambassadors such as Xandra Velzeboer, Joël de Jong, and Sifan Hassan. 

Odido@Sea: Europe’s largest offshore network 
From next year, users in the international waters of the North Sea will easily be able to connect to the Odido@Sea network. This extensive network covers close to 300,000 km² and includes the international waters of the United Kingdom, Germany, Denmark, and Norway, among others. Through this exclusive collaboration, Tampnet’s existing offshore network and Odido’s mobile infrastructure are fully integrated into one powerful network. 

This integration brings immediate benefits: all Odido’s roaming partners worldwide will gain faster access to the entire offshore network, including future expansions beyond the North Sea. The result is Europe’s largest and most integrated offshore mobile network: a reliable connection in areas previously served only by costly satellite services. 

"This partnership means that offshore workers can finally stay connected without worrying about high roaming costs. For people working weeks at sea, being able to use their phones like at home is more than convenience, it’s quality of life,” says Elie Hanna, CEO of Tampnet. 

Innovation at sea
In addition to consumer benefits, the collaboration also creates extra value for business and government markets. It enables more advanced mobile services at sea and better alignment of private 5G networks, edge computing, and satcom for offshore platforms and shipping. It will also support the rollout of push-to-talk services, 5G Standalone, and network slicing for business users. This opens up new opportunities such as deploying drones between land and sea to monitor ships and wind farms, or to transport goods, maintenance equipment, and other supplies more efficiently. 

Starting 1 January 2026
From 1 January next year, Odido customers—including those with Ben and Simpel—will be able to use the offshore network within their individual Roam Like at Home bundle. Later in the year, the network will gradually be activated and made available to all other international users. Customers will receive the familiar “Welcome to” SMS once they connect to the Tampnet or Odido network upon entering the area. 

SMEs still insufficiently protected
SMEs remain an attractive target for cybercriminals, because they do not always have the right resources or expertise to protect themselves adequately. cyan Guard 360 provides an accessible solution: a smart additional layer of security that immediately blocks simple but common attacks, such as phishing and malware, before they can cause any damage. 

Runs in the background 
As an additional layer of protection alongside existing antivirus programs, it forms the first line of defense against digital threats. Guard 360 runs in the background, requires no manual updates, and is immediately active on mobile devices. Thanks to AI technology specifically developed for the needs of SMEs, the security remains always up-to-date and effective. Installation is simple, usage is intuitive, and protection is constant. With this, Odido and cyan are setting a new standard for mobile cybersecurity in the Netherlands.

Thomas Kicker, CEO at cyan AG: “Our partnership with Odido is an important milestone in the rollout of cyan Guard 360. It’s a strong collaboration between a leading telecom provider and an AI-driven cybersecurity company, and we are proud to be able to protect Odido’s customers together.” 

Martijn Teekens, CCO Business at Odido: “At Odido, we believe that cybersecurity for SMEs should be both powerful and simple. With cyan Guard 360, we offer a solution that combines both: reliable protection without complexity. It is easy to roll out, simple to activate, and requires no technical knowledge from the user. This makes it a perfect fit with our mission to make technology accessible to everyone.”