Odido appoints Tisha van Lammeren as Chief Executive Officer

Odido, one of the leading telecom providers in the Netherlands, today announced the appointment of Tisha van Lammeren as Chief Executive Officer, with immediate effect. She succeeds Søren Abildgaard, who is stepping down after leading the business through a period of significant transformation.

Tisha has spent over 20 years at Odido and its predecessor businesses, most recently as Chief Commercial Officer, Mass Market. Over that time, she has held senior roles across marketing, customer operations, and commercial strategy, giving her deep knowledge of the business, its people, and its customers. As CEO, Tisha will continue to champion the company’s customer-first approach and its ambition to become the Netherlands’ customer champion, making technology more human, accessible and relevant to everyday life.

During Søren’s tenure, the company completed its rebrand from T-Mobile Netherlands to Odido, modernised its mobile network and rolled out nationwide 5G, as well as securing access to the largest fibre footprint in the Netherlands.

Søren Abildgaard said: “It has been a privilege to serve as CEO of Odido during an important period in its development, particularly overseeing the creation of Odido as a standalone champion in the Dutch market. I wish Tisha and the team every success in taking the business through its next chapter.”

Tisha van Lammeren said: “Odido has built something distinctive in the Dutch market, with a clear ambition to be the country’s customer champion. I have been part of that journey for many years, and my focus as CEO will be on building on the established platform and success of the business to date, maintaining our customer focus whilst continuing to invest in our network and services across the Netherlands.”

Olaf Swantee, Chairman of Odido’s Supervisory Board, said: “I would like to thank Søren for his contribution to Odido. Tisha’s deep knowledge of the business and the market, together with her track record as a commercial leader, make her well placed to now lead the company into its next phase. With Apax’s continued commitment to the business, we have a strong foundation for further growth, and I look forward to working with Tisha and the wider management team.”