SimWallet provides 600.000 ADE visitors free access to mobile internet

During Amsterdam Dance Event (ADE), SimWallet by Odido is giving all visitors free access to mobile internet. The more than 600.000 visitors from over 150 countries can get online within minutes on Odido’s 5G network via an eSIM, without taking out a new subscription or switching provider. Via the dedicated landing page, visitors can easily activate a free 24-hour data bundle. Holders of an ADE Pro Pass even receive seven days of unlimited 5G data. For SimWallet, this is the first official partnership with a festival of this size, where music lovers from the Netherlands and the rest of the world come together for five days.

SimWallet connects visitors from all over the world 
SimWallet is bringing its service to one of the largest international music events in the world. Odido introduced the service in the Netherlands in 2025 to give users without a traditional subscription instant access to mobile data. An international expansion to more than 140 countries followed later. During the thirtieth celebration of ADE, visitors from all over the world can use the service, giving them instant access to mobile internet, without a new subscription. 

The international character of ADE makes the event ideally suited to SimWallet. Each year, the festival attracts hundreds of thousands of visitors who spread across more than 300 locations in Amsterdam. From conferences and business meetings to performances and club nights: visitors are constantly on the move around the city and use mobile internet to find locations, stay in touch and arrange transport. 

For international visitors, this means they do not need to purchase a local physical SIM card upon arrival in the Netherlands. Dutch visitors can also use the eSIM, even if they are not Odido customers. This way, both groups can easily activate mobile data whenever they need it, without having to switch provider. 

“As an ADE enthusiast, I know that during this event thousands of national and international visitors fully enjoy the music and the atmosphere. At the same time, many people experience challenges in sharing their experiences right away and staying connected with others. SimWallet takes away that frustration by offering easy access to a reliable and powerful network, precisely at moments when a regular subscription doesn’t always suffice,” says Tisha van Lammeren, CCO Mass Market at Odido. 

Online within three minutes 
With SimWallet, anyone, with or without an Odido subscription, can install an eSIM within three minutes and be online on Odido’s 5G network. Installation is entirely digital via the SimWallet website or app and works on smartphones, tablets, laptops and other devices with eSIM support. Users also keep their usual number for calling and texting. 

Users can manage multiple eSIMs on different devices from a single app. They can also easily activate an eSIM on another device via a QR-code. 

Free data bundle for all ADE visitors 
All ADE 2026 visitors can claim a free 24-hour eSIM data bundle via simwallet.com/ADE from 6 October through 26 October. The bundle can be activated within minutes, with no subscription or additional costs.

Holders of an ADE Pro Pass receive a free seven-day eSIM bundle with unlimited 5G data.