Den Haag,
06
February
2025
|
09:21 AM
Europe/Amsterdam

365 days before Milan Odido surprises short trackers with support from home on their skating suits

The team behind the team shines on the skating suits of Dutch shorttrackers during ISU Shorttrack World Tour - Odido Cup

With exactly one year to go until the Winter Olympics in Milan, the Dutch shorttrackers will appear at the start of the ISU Shorttrack World Tour - Odido Cup in a unique outfit. Xandra Velzeboer, Sjinkie Knegt, Jens van ‘t Wout and their teammates were surprised with a special gesture: personal messages from loved ones, family and friends printed on their skating suits in the place where normally the sponsor can be found.

Thanks to TeamNL partner Odido, the skaters will get an extra source of inspiration during the ISU Shorttrack World Tour in Tilburg. The personal messages, meant to motivate and support, replace the Odido logo on the suits for this occasion. Top sport can be lonely, but the support of people around them allows the absolute best to cope with pressure, setbacks and challenges. 

Those important people are also there during competitions, but at the end of the day, short trackers are alone on the ice. With the replacement of the Odido logos, Xandra Velzeboer, Sjinkie Knegt, Jens van ‘t Wout and their teammates also have the support of loved ones while on the ice. The unveiling of the new skating suits, the day before the start of the tournament in Tilburg, caused emotional reactions among the skaters. For instance, Jens van ‘t Wout, who recently dominated at the European Shorttrack Championships, was moved to tears. But champion Xandra Velzeboer was also perplexed by the personal message she received.

365 days to Milan
The Odido Cup marks the official start of the pre-Olympic year. In 365 days, the 2026 Winter Olympics will kick off in Milan. This is the start of a crucial year for short trackers, in which qualifications, intensive training and important competitions will be all-important.
With this in mind, Odido and KNSB decided to do something special together to give the team an extra boost. Messages sent in recent times by loved ones, friends and family - from encouragement after difficult moments to expressions of pride after major successes - were bundled and creatively incorporated into the short trackers' outfits.

Odido and shorttrack: a golden combination
As the proud naming partner of the fifth edition of the ISU Shorttrack World Tour and the main sponsor of TeamNL's shorttrack, Odido embraces the sport of shorttrack and its athletes. The IJssportcentrum in Tilburg will be transformed into a veritable shorttrack arena from 7 to 9 February, where the best Dutch shorttrackers will compete with the world's best.

Also after the Odido Cup, Odido will be associated as a partner with the next edition of the ISU Shorttrack World Tour in November 2025, to be held in Dordrecht. This tournament will also serve as an Olympic qualification tournament for TeamNL, ahead of the 2026 Milan Winter Olympics.