Odido and Feyenoord enter into a new strategic partnership
Feyenoord and telecom provider Odido will join forces in a new strategic partnership starting from the 2025–2026 football season. For a minimum of three seasons, the club and the telecom company will be partnered, with the aim of allowing Feyenoord and its supporters to benefit from Odido’s internet and telephony services.
As part of this collaboration, Odido will support Feyenoord over the next three years with mobile telephony and fixed internet services via its leading networks. Feyenoord supporters will also gain access to exclusive Odido offers through the Feyenoord webshop. In addition, the Feyenoord ONE streaming service will be added to Odido’s Extras portfolio, specifically for customers with an Unlimited Premium or Unlimited Plus subscription.
“With Odido, we are once again adding a strong name to our partner network,” says Ruud van der Knaap, Commercial Director of Feyenoord. “Odido is among the top national telecom players and has the ambition to grow even further. Feyenoord provides an excellent platform for them to reach football supporters, with our high exposure value and extensive reach. Our supporters live with Feyenoord 365 days a year, not only in the stadium, but certainly also through their mobile phones, internet and television. Together with Odido, we see great opportunities to strengthen each other in this area.”
Connection
Tisha van Lammeren, Chief Commercial Officer at Odido: “At Odido, we believe that everyone should be able to participate. Sport is an important way for us to achieve this, because sport connects us all. Building on that mission, in addition to our work with NOC*NSF and TeamNL, we are also focusing on football. By entering into a partnership with Feyenoord, we are further broadening our audience within football. We are honored that Feyenoord has become a corporate client of Odido, and we also want to give supporters the opportunity to benefit from the collaboration between Odido and Feyenoord.”