Odido teams up with Jutta Leerdam

Odido, proud partner of TeamNL, is excited to announce a partnership with speed skater Jutta Leerdam. From this season onwards, the Odido logo will appear on Jutta’s black competition suit as well as on TeamNL’s international competition suit. In the lead-up to the Olympic Winter Games in Milan, and throughout the qualification process, Odido and Jutta also aim to inspire others to follow their own path 

A conscious choice to follow your own path. 
In May 2024, Leerdam made a bold choice: returning to coach Kosta Poltavets, with whom she had previously won the world title in the 1,000 meters. A conscious step towards her ultimate goal: the Olympic Winter Games in Milan 2026. It was also a reminder that real success is built on the people you surround yourself with; the team behind every champion. A message Odido has previously highlighted in campaigns, including those with multiple Olympic champion Sifan Hassan. 

“At Odido, we look at the human side of sport, because we believe in the power of connection,” says Søren Abildgaard, CEO at Odido. "Jutta dares to think differently, not because she has to, but because she consciously chooses to surround herself with people who truly believe in her and help her grow. People who choose their own path and dare to stand out deserve our full support. That’s what Odido stands for. That’s why we stand behind Jutta and the entire TeamNL.” 

More than performance alone 
Leerdam doesn’t just excel on the ice. She also uses her voice to break taboos in elite sports by openly sharing her experiences, such as the impact of menstruation on her performance and her history with body weight. By showing vulnerability, she becomes even stronger and paves the way for a new generation of athletes who don’t have to choose between authenticity and top performance. 

Jutta Leerdam about the partnership: “Because of the people who stand behind me, I can make the choices that help me grow and become better at what I do. That’s exactly what this partnership with Odido represents for me; the power of connection. It truly warms my heart to know that people feel inspired by my story. To see them dare to follow their own path and realize there’s another way. I love that Odido fully embraces that as well.” 

It can be done differently 
For Odido, top athletes like Jutta Leerdam embody the brand’s promise: “It can be done differently". It’s the belief that you don’t have to follow the beaten path when you know what works for you. That trust in your own choices, and in having the right people around you, is what leads to real progress. 

Inspiring the journey to Milan 
The partnership goes beyond having the Odido logo on the suit. In the lead-up to the Olympic Winter Games in Milan, and throughout the qualification process, Odido and Jutta aim to inspire others to follow their own path. How this will take shape will be revealed by Odido in the coming months. Previously, Odido launched remarkable campaigns and portraits featuring ambassadors such as Xandra Velzeboer, Joël de Jong, and Sifan Hassan.