T-Mobile Netherlands becomes Odido

• T-Mobile Netherlands and Tele2 mobiel continue as an independent Dutch brand; with mobile subscriptions for Unlimited data use, for every individual situation or lifestyle.
• Every Dutch person must be able to make use of the advantages of technology; Odido puts people first.
• 'It can also be done like this'; introduction of innovative products based on superior networks and excellent service.
• Odido commits to mental health and stimulates social connection through sports.

With a repositioning and a new product range that fully meets customer requirements T-Mobile Netherlands continues under the name Odido from today. Technology is a crucial part of our lives. We can't live without it anymore. Everyone should be able to access it anytime, anywhere; at home, outdoors or at work. At the same time, there is a clear need - market research* confirms - not to lose sight of the human aspect. Concerns about new technologies, irritation about too much use and other dilemmas play an increasingly big role. Odido takes its responsibility seriously and is going to do things differently with a new goal: everyone must be able to participate in the technological possibilities of today and tomorrow. The brand names T-Mobile and Tele2 mobiel** have both changed to Odido, which will serve both consumers and business customers. In addition, the Ben and Simpel brands will remain active and Tele2 Thuis will also continue to exist. Together, Odido has approximately 8 million customers. Odido will also become the largest provider of 100 percent fiber optic internet in the Netherlands; the provider is on track to offer internet and TV services via fiber to more than 6 million households. The new company, with a new mission, strategy and new branding were presented to employees and partners today at the head office in The Hague.

CEO Søren Abildgaard sees Odido as the answer to the status quo in the Dutch telecom market: “With a radical repositioning we are responding to contemporary customer demands. We are going to do things differently than has been customary in the telecom industry so far. At Odido, technology is not central, but everything revolves around people. Because the degree in which you can participate in technology determines the degree in which you can participate in society. It is our mission to ensure that everyone can participate and enjoy modern technology. That is not only unique, but also much needed.” The people focus can be witnessed in the customer mindset and therefore also in the service. “There, customers will experience a real difference compared to other providers,'' says Abildgaard.

Radically different: It can also be done like this
Odido wants to do things radically different from what is usual in the telecom world, the brand is asking questions. Abildgaard: “On the basis of these questions, Odido presents six focus areas where we want to do things different. We do this under the motto 'It can also be done like this'.”

A mobile network that the customer can always count on
At Odido, the customer receives connection service. If the customer experiences poor coverage they have the option to report this via the connection service. Soon, Odido will also offer this via an app. According to research agency Opensignal Odido already offers the best video streaming compared to any other telecom provider worldwide and the largest coverage of 5G. 99% of The Netherlands lives in an area where Odido offers 5G.*** Odido wants to offer its customers an even better network experience and uses 100% green power to do so.

1. Unlimited for everyone
   Unlimited data and calls are the new standard at Odido. Everyone should always be able to be connected and not worry about data limits. That is why Odido is introducing a new line of subscriptions: the customer can choose from four subscriptions with Unlimited mobile internet. So that everyone can be Unlimited in the way that suits them and within their budget. Odido also introduces Samen Unlimited, an easy way to enjoy unlimited access to data with family, friends and neighbours.
2. Fast internet everywhere in the Netherlands
   Fast fiber at home is indispensable for school, work and everyday life. Odido makes use of the open networks of all fiber optic providers in the Netherlands to do so. Odido offers affordable, fast and sustainable fiber optics. For everyone, in the city and far beyond.
3. Human contact comes first
   Odido offers personalized customer service. No automatic replies, but a real conversation. Via an easy to find telephone number, in one of the 119 shops, community, but also soon via the chatbot in the Odido app. Odido can be reached by telephone way past office hours and at weekends.
4. More movement, distraction and real contact
   The telecom provider considers it important that people are also connected offline and therefore wants to inspire and encourage its customers to exercise more, distract themselves and make real contact. This is in line with the results of recent market research*, in which the Dutch indicate that the mobile should sometimes be switched off. Odido supports Team NL (NOC*NSF) in its ambition to become the most athletic country in the world by 2030 and supports projects that stimulate sports; after all, sports contribute to mental health.
5. Social impact
   Digital technology is sometimes difficult to understand or can even exclude people. Odido helps to make it more understandable and accessible and, for example, organizes special themed meetings for the elderly who could use some help. Odido supports various initiatives that promote the mental health of young people, such as Join Us.

The customer deserves better
Tisha van Lammeren, Chief Commercial Officer Consumer: “All telecom providers do more or less the same thing at the moment. If you dare to take a critical look at your own products and services, you realize that things have to change. The average customer satisfaction of our industry is many times lower than in other industries. It is not as simple as it seems for customers, people are concerned about internet safety, find unlimited internet or fiber optic expensive and calling customer service remains an inconvenience. We have worked very hard over the past 18 months on this new positioning, rebranding and new products and services. Our ambition is to become and remain ’the customer champion’ with the highest customer satisfaction in the Netherlands. That means you have to work to take customer service to a new level. We have a clear mission to get there. Realization begins today with Odido.''

*The online quantitative research was conducted in July 2023 by research agency Ruigrok. The target group of the study consists of Dutch people aged 18 and older. https://www.odido.nl/nederlanders-zorgen-om-gebruiken-menselijke-verbinding-door-nieuwe-technologieen 
** The Tele2 brand name will disappear for all mobile customers. This brand name will continue to exist for Tele2 Thuis customers.
*** https://www.opensignal.com/reports/2023/02/global-state-of-the-mobile-network-experience-awards and https://www.opensignal.com/reports/2023/03/netherlands/mobile-network-experience